How to Write a Google Review Part 1
Customer reviews help businesses market their products or service, better understand how to serve consumers, and acquire testimonials from their existing customers. It’s true that online reviews have become the new “word-of-mouth” and are the best way to share your likes and dislikes about a business or product. As a consumer, the power of your review should not be discounted, and you can do your part by learning how to write Google Reviews.
While reviews on social media sites inform your immediate social circle about your experience with a business, Google Reviews will ensure that your reviews of your favorite eateries, shops, services, and online finds are showcased to a broader audience that can significantly impact those businesses.
How do you look?
Run a free scan to see how your business appears on local review sites
Why Write a Google Review
While buying products online is convenient you cannot see the physical products, which makes purchasing decisions more difficult. Without customer feedback to provide us with a heads up on whether the business or products are a worthy investment we are forced to enter the marketplace blindly.
Google Reviews allow consumers to read through the experiences of those who purchased before them. Did the product hold up over time? Were the prices at a restaurant worth the food you received? How long did it take for the item to ship? Knowing what to expect from your purchase enables you to make informed decisions, and studies show that:
90% of consumers read online reviews before visiting a business
85% of consumers trust online reviews as much as a close friend or family member
Customers read an average of 7 reviews before choosing a business
However, a public network of honest, online reviews and testimonials can only thrive when everyone is involved, which is why learning to write reviews is just as important as reading the reviews of others. If you love a business then you should let others know, and if you had a poor experience with a business then writing a review will provide an opportunity for the company to make things right and for consumers to see how a business handles these types of situations.
The Good the Bad & The Ugly
While you should certainly have no guilt about leaving bad feedback, it’s equally crucial to provide positive reviews after a pleasant experience. After all, these are the reviews that will help companies rank well with Google and reach more customers. Too often, we forget to acknowledge when a business goes above and beyond or when a product exceeds our expectations.
Both the good and the bad reviews are equally important if you want to help Google rank businesses in the right order. Ultimately, as a consumer, you’d want to know about the positives and negatives. Keep this in mind when writing reviews and you won’t go wrong.
How to Write a Google Review
What Are Google Reviews
Google Reviews is a service provided by the search engine that allows consumers to leave honest feedback about the companies and services they have used. In turn, this helps the global giant rank their results to ensure that users are presented with the best businesses when doing their searches.
Do you have a Google account?
Have you picked the right company?
Was the problem the company’s fault?
Not every poor experience is at the fault of the distributor. For example, if you received a faulty product, it is possible that the faults were due to the manufacturer. In other situations, those issues may be rooted by shortcomings of the retailer or service. Don’t be too harsh on a retailer if it was the manufacturer’s fault, notably if the retailer made an effort to rectify it.
Does the business need another review?
Have you given the company a chance to rectify issues?
Does the company care?
Writing a Google Review
Leaving a review is very straightforward, and shouldn’t take any longer than a few minutes. Simply follow these steps:
Add photos: While not essential, leaving a photo with your review can add value to the feedback and allow customers to view a product or service before they purchase it themselves. If you did take any snaps that you feel will be helpful to other users, upload them by clicking the camera icon and following the easy on-screen attachment process.
Publish: Click the ‘Post’ button and confirm your review. The review will show your name and a link to your Google+ profile (even if yours is currently blank). Other users will also be able to see how many reviews you’ve left in total and click the link to read all of them in one place.
You are done! It really is that simple.