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- 97% of consumers looked online for local businesses in 2017, with 12% looking for a local business online every day 97%
- 85% of consumers trust online reviews as much as personal recommendations 85%
- Positive reviews make 73% of consumers trust a local business more 73%
- 49% of consumers need at least a four-star rating before they choose to use a business 49%
- 68% of consumers left a local business review when asked 68%